Programs
LEADING Teams to Victory
Serve First equips athletes and institutions with leadership training, resilience programs, and career pathways. We help athletes transition beyond sports while supporting schools, government, and businesses in building winning cultures and strong leadership pipelines.
10+
Staff Workshops Per Year
25
Organizations Served
20+
Events Per Year
3k+
Athletes Served
our programs
Our programs are made to build leaders, team culture and help athletes win.
Our programs are made to build leaders, team culture and help athletes win.
Team Development Events
High-intensity challenges designed to push athletes beyond their limits, fostering mental toughness, teamwork, and leadership under pressure.
What Athletes & Team Gain:
• Overcome adversity through controlled stressors
• Develop unbreakable team camaraderie
• Identify and refine leadership skills
• Build confidence to perform in any environment
Tough times don’t last—tough teams do.
High-intensity challenges designed to push athletes beyond their limits, fostering mental toughness, teamwork, and leadership under pressure.
What Athletes & Team Gain:
• Overcome adversity through controlled stressors
• Develop unbreakable team camaraderie
• Identify and refine leadership skills
• Build confidence to perform in any environment
Tough times don’t last—tough teams do.
Leadership Discussions
Powerful keynotes designed for athletes to engage, reflect, master leadership, and prepare athletes for life beyond sports.
What Athletes & Teams Gain:
Learn elite leadership principles from top speakers
Master decision making under pressure
Develop stronger communication & accountability
Gain skills to navigate life beyond sports.
Championship teams start with championship leaders.
Powerful keynotes designed for athletes to engage, reflect, master leadership, and prepare athletes for life beyond sports.
What Athletes & Teams Gain:
Learn elite leadership principles from top speakers
Master decision making under pressure
Develop stronger communication & accountability
Gain skills to navigate life beyond sports.
Championship teams start with championship leaders.
Culture Wins
High-impact sessions for coaches and staff, led by senior military leaders, on winning cultures, leadership, and modern challenges.
What Institutions Gain:
Proven leadership techniques for building elite teams
Strategies to strengthen team culture & accountability
Leadership tools to enhance communication & performance
Custom coaching tailored to your program’s needs
Great teams don’t happen by accident. Let’s build yours.
High-impact sessions for coaches and staff, led by senior military leaders, on winning cultures, leadership, and modern challenges.
What Institutions Gain:
Proven leadership techniques for building elite teams
Strategies to strengthen team culture & accountability
Leadership tools to enhance communication & performance
Custom coaching tailored to your program’s needs
Great teams don’t happen by accident. Let’s build yours.